How to Be a Great Agent in an Uncertain Market

Returning to work after the holiday break can be struggle for many agents – and not just because of the  6am alarm. Returning to work in an uncertain real estate market can be disconcerting – particularly for younger or less experienced agents. In this blog, Love&Co Partner Michael Love shares his top tips on how to be your best in a changeable environment.

Take Media Hype with a Pinch of Salt

Despite what you’ll hear on the news, the market is actually quite healthy. There are many wobbly generalisations made when the market experiences a period of correction – often clouded with punchy percentages and murky data. Every property is unique and must be marketed appropriately in order to achieve a strong result, no matter what the market is up to. It’s not a reality that there are no buyers – there’ll always be buyers! It’s time for vendors – and indeed agents – to meet the market where it’s at.

Get Back to Basics and Be Dynamic

When a market boom ends, it’s time for agents to get back to basics. It’s simple – create value and deliver good service. At a time like this, an agent with good training and daily discipline can really shine. Those resistant to change are the ones that may not survive the changing market. They’re more vulnerable to taking on ‘non-listings’ from clients who are not truly ready to sell. Now is the time to really ‘double down’ on your quality connections –  follow up on relationships you’ve built over the years, and take time to build on your market knowledge. Do your research, read, explore, and get out in your community to make the most impact.

Exceed Expectations

“You’re never wrong to do the right thing” – and that’s especially true in a weaker market environment. Going above and beyond for your clients is always worthwhile, but has even more impact in a market where vendors are anxious and vulnerable. Agents with less experience have a unique advantage in times like these. They will often service clients at a level far beyond their more experienced (and sometimes more cynical) peers, and they can really deliver a premium experience that gets results and makes a meaningful mark on a vendor.

Today’s real estate market is a chance to strike out with new ideas, dig deep and be of service to your vendor. It’s service that makes the difference – for you, and for your vendor – no matter economy’s fluctuations.